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For property developers

Your buyers are buying off-plan. Give them tangible environmental data.

Off-plan buyers can't visit, can't measure, can't compare sensorially. Here's how to embed an official air quality score in your sales books, brochures, and reservation contracts — project by project, unit by unit.

Free · 3 reports included · No credit card

Used by 2,400+ real estate professionals

The 2026 context

Off-plan
Tangibility lever specific to new builds — works from the sales office
Reg.
Natural complement: you document the outdoor environment, beyond regulatory ratings
1 upload
Bulk generation for all units of a project
Multi-fmt
Sales-book PDF, social asset, site signage QR code

New-build challenges in 2026

Comparison-driven buyers

Energy rating, environmental certifications, quality of life, soft mobility, biodiversity: buyers compare projects across 6 to 10 criteria. Standard isn't enough to sign quickly anymore, especially in competitive urban segments.

Off-plan tangibility gap

Buying off-plan = buying trust. Buyers can't reassure themselves sensorially. Anything that makes the project feel concrete (virtual tour, material sample, environmental data) accelerates the signature and reduces pullouts.

Sales reps short on hard numbers

Lots of green talk, few verifiable data points to put on the table at the sales office. Your reps need a factual deliverable, in your branding, that they can attach to a reservation contract.

Official data your sales reps can use

Not a certificate to deliver. An ImmoGrade report per project (and per unit when relevant), integrated upstream into your sales materials and your sales-office process.

01

Per project and per unit

Score at the exact project address, unit-level breakdown for high-rise projects (top floors often score better). Display-ready in the sales office, brochure-friendly.

02

Developer co-branding

Project logo, brand guidelines, project legal mentions: the report fits natively into your brand universe, no visual disruption in the sales book.

03

Credible environmental angle

Beyond regulatory ratings (which measure the building), you document the outdoor environment. A natural complement to your quality story, no regulatory contradiction.

Playbook

Sales-cycle integration plan

The process to go from a test on 1 project to a standard across your full pipeline.

  1. 1

    POC on a test project

    1 urban project at sales launch, generation at the address + per-unit breakdown. Visual sign-off on your branding. Output: validated mockup ready to integrate in the book.

  2. 2

    Pipeline industrialization

    For each new project, auto-generation on sales-fact-sheet creation. Bulk for units via CSV upload. Your project teams have nothing extra to do.

  3. 3

    Sales-book integration

    PDF embedded in the brochure, visual for the sales office (kakemono or screen), QR code on site signage. Multiple touchpoints, one source.

  4. 4

    Sales-office training

    30-minute brief for your reps: how to introduce the report based on score, how to link to price, how to de-risk an average score on an urban project.

  5. 5

    Refresh at every milestone

    At every sales phase or press touchpoint, reports can be regenerated with updated data. You stay current over the project's lifecycle.

Concrete cases

3 concrete cases by project typology

How the argument is built differently depending on project profile. Sales reps adapt the script, you keep the same mechanic.

#01

Urban project near a major road

Situation
Average air quality score (60 - 70/100) due to traffic. Target buyers will check anyway — you know it.
Action
Sales rep brings up the score proactively, linked to building positioning and acoustic insulation measures. They open the conversation rather than dodge it.
Outcome
Buyers informed upstream. Reduced post-visit pushback and reduced pullouts between reservation and deed. ‘Visit → reservation' conversion more stable, sales-book quality up.
#02

Peri-urban project in a green zone

Situation
Excellent score (85 - 95/100). It's an underexploited asset in your marketing today.
Action
The score becomes a hero visual in the brochure, on site signage (QR code), and on the project's social channels.
Outcome
Differentiator vs. nearby competing projects. Justifies a price-per-sqm above the local average, with no contestation.
#03

Premium high-rise downtown

Situation
Score varies by orientation and floor. High-rise units score noticeably better than ground-level units (height effect on PM2.5).
Action
Per-unit report. High-floor units get a ‘superior air quality' fact sheet. Transparency valued by premium buyers.
Outcome
Premium-unit sales accelerated, clear justification of the price gap between floors. Additional argument on top of light and view.

Designed for sales offices

Bulk generation

One project, X units: a single CSV upload, X reports generated. Massive time saver for your teams.

Milestone refresh

Air quality data evolves. Reports regenerable at every sales phase or press milestone.

Multi-format export

Sales-book PDF, social image, site-signage QR code. One source, multiple outputs.

Dedicated support

Enterprise lead, project-by-project rollout plan, sales-office training included.

Questions we hear in commercial committees

We already have regulatory ratings. Why add this?

Regulatory ratings measure building performance (consumption, carbon, summer comfort). ImmoGrade measures AMBIENT air quality at the address — so the EXTERIOR environment around the project. Complementary, not competing. Regulatory ratings prove you build well; ImmoGrade proves you build in a good location.

What if the score is bad? Won't it hurt sales?

If the score is bad and you discover it after the reservation, that's a post-contract risk (pullouts, contestations, bad local reputation). If you integrate it upstream, you control the narrative: you talk about acoustic insulation and the green canopy, not a bad surprise. Sales reps always prefer to know in order to adapt.

How is it billed on a project with 80 units?

Project package with bulk generation included. No marginal cost beyond the package. Quote adapted to your annual pipeline and average units per project.

Can we integrate into existing brochures?

High-resolution PDF export for print integration, vector image for digital, embeddable HTML widget for project pages on the corporate site. Compatible with your brand guidelines and your printers' constraints.

What about projects in regional or rural areas?

Data available France-wide (and international). Peri-urban and rural areas typically have excellent scores, so it's a strong selling point on this segment rather than a risk.

Legal safety and disclaimers?

The PDF explicitly states it's informational and does not constitute a regulatory diagnostic. WHO thresholds are cited as a health benchmark, with no medical qualification or recommendation. Validated by our specialized legal counsel.

“We now embed it in every sales book. On urban projects, it's a real differentiator versus the competition. The sales team loves it.”

LP
Laurent P.
Sales director, regional developer
Get started in 4 steps

Get started in 4 steps

From POC on one project to industrialization across your annual pipeline.

1

Enterprise Lead call

Scoping annual pipeline, project typology, commercial and legal constraints.

2

POC on a test project (3 weeks)

Generation in your branding, visual sign-off, integration into the existing sales book. No need to overhaul current materials.

3

Sales-office training

30 min per office, scripts adapted by score (urban low / peri-urban high / premium variable).

4

Pipeline industrialization

Auto-generation on every project creation. Refresh at sales milestones. Quarterly reporting.

Let's give your sales offices substance

Call with an Enterprise Lead. Custom quote based on your pipeline. POC available on one project before global rollout.

Free · 3 reports included · No credit card