Urban project near a major road
- Situation
- Average air quality score (60 - 70/100) due to traffic. Target buyers will check anyway — you know it.
- Action
- Sales rep brings up the score proactively, linked to building positioning and acoustic insulation measures. They open the conversation rather than dodge it.
- Outcome
- Buyers informed upstream. Reduced post-visit pushback and reduced pullouts between reservation and deed. ‘Visit → reservation' conversion more stable, sales-book quality up.